![]() The company switched the warm red to orange, the color of the brand today. The Davidson design held steady until a 1976 shift when the font moved to Futura and the lettering was officially dropped fully in 1995. ![]() Todd Radom, a veteran sports logo designer who has created marks for countless Super Bowls, NBA events, World Series events, and teams across every level of professional sports, says that while Nike’s Swoosh isn’t necessarily the perfect logo-the extreme horizontality defies best practices in certain respects-half a century after its creation, it has become one of a select handful of instantly recognizable marks, known the world over.ĭavidson’s original 1971 Stripe-to-Swoosh design with script lettering held steady as the official mark of Nike, but in early days designers used it more as a template than a set design. ![]() While “warm red” quickly became the color of choice on the official logo-not the black we often see now-the on-shoe Swoosh was meant to mix colors for maximum visual identity. The birth of Nike Basketball in 1972 via the Bruin featured the fresh logo and the first high-top Nike shoe adorned with the Swoosh was the Nike Blazer in 1973. The Nike Cortez, produced in time for the Mexico Olympics in 1972, was an early adopter of the Swoosh. The Swoosh made its consumer debut on the Nike Cleat, one of the first-ever shoes from the brand, and appeared on the famed Nike Waffle Racer at the US Track and Field Olympic Trials in Eugene, Oregon, but consumers couldn’t get their hands on that model until 1973. I think that is what is so effective about it, and it survived the ages.” “It is absolutely effective and so tidy and clean. “It was aerodynamic in its shape, gesture, and boldness,” he says. Michael Raisch, now a senior designer at the NFL, says the Nike mark has a simplistic nature about it that brands today crave. The mark derived its name, the Swoosh, thanks to the “whoosh” sound made by the shoes when running. That quickly changed, though, as the logo became the official mark of Nike via the US Patent Office on June 18, 1971. While Davidson offered up six variations of the new mark to Knight and executives Bob Woodell and Jeff Johnson, it was the curved checkmark with the wordmark “Nike” in a hand-drawn script across it that led the pack, even if Knight said at the time he wasn’t in love with the design. With Nike the goddess, not the brand, known for her flight and wingspan in Greek mythology, Davidson crafted curved lines reminiscent of a wing, fashioning a “checkmark” design while testing the look by overlaying tissue paper with logos atop shoes. So, Knight, then an accounting instructor at the downtown Portland State University, turned to an eager graphic design student, Carolyn Davidson, to create a logo for a brand named after the Greek goddess of victory.ĭavidson, earning $2 per hour, spent 17.5 hours working on the project, according to Nike history, for a total bill of $35, all with the goal of presenting motion through the Stripe. Originally named Blue Ribbon Sports, Phil Knight’s newly dubbed Nike in 1971 needed an official mark. The Swoosh represents more than just a logo. It stands alone as a mark, signifying both brand and culture. Nowadays the Swoosh represents all things Nike. As we see new Nike designs come to the market ahead of the 50th anniversary of the Swoosh, such as the READYMADE x Nike Blazer-complete with a funky Swoosh adornment-and the original Swoosh design play prominently across the new Virgil Abloh Icons book, it harkens to the early days of Nike when designers could tell who crafted a shoe simply based on the shape of the Swoosh. And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. Continue reading below for official images and make sure to keep it locked to JustFreshKicks for updates and more of the latest sneaker news from Nike and your other favorite sneaker brands.Nike had the Stripe before anyone was calling it the Swoosh. The Nike Cosmic Unity “Ghost” will be dropping on May 14th, 2021 via select Nike retailers and for $150. NIKE COSMIC UNITY “GHOST” RELEASE INFORMATION Along with the impressive variation, the shoe continues to arrive with a 20% recycled material design. Dressed in Black, White, and Ghost, the futuristic edition calls for a black upper that’s highlighted by baby blue Nike Swoosh logos while multi-colored laces tie the sneaker down. With a handful of new renditions under its belt already, the silhouette has another offering planned for May. The Nike Cosmic Unity has been a great sneaker for the Swoosh thus far into its career with new colorways dropping on a reoccurring basis. Nike’s newest silhouette the Cosmic Unity will be dropping next month in a new “Ghost” rendition that features a sleek dark colorway.
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